Air Foamposite One – “Stealth”
Light boxes are not the business; or, more specifically, they’re not my business here, at all. They don’t suit my purposes. My sneaker pictures don’t adhere to the principles of traditional marketing strategies. My objective is to show sneakerheads, and interested consumers alike, how kicks will really look in a natural environment, under natural light. Controlled lighting and plain backgrounds are for e-commerce and promo materials, and how often are you, the buyer, in a controlled lighting environment?
With that said, the upcoming “Stealth” Nike Air Foamposite One is a remarkable challenge to shoot, and a light box would have been the shit for these pictures. The flat, matte black used to make the Stealth Foamposite even more stealthy doesn’t embrace light like the glossy black used on the “Cough Drop” Foamposite or the HOH Neo-Lime Foamposite. It’s a logical design direction, because there’s nothing stealthy about high gloss. It’s probably closest to the black Air Max Posite Bakin’ Boot.
That stealth concept was also applied to the swoosh near the bottom eyelets for the laces. The black-on-black stitching keeps the Nike branding stealth on the Foamposite, but after all this time since the first Foamposite and all the colors we’ve seen since, there is no mistaking the manufacturer.
Yet, the Stealth Foamposite contradicts itself with bright, high-contrast grey stripes on the tongue and heel pull tabs. Grey also accents Penny Hardaway’s one-cent logo on the heel.
As for the sole, the Stealth Foamposite doesn’t come with the clear ‘ice’ from previous designs. There’s a translucent grey tint applied, but it probably won’t stagger any issues with yellowing. Only time will tell for sure.